I was working on a website for a client last week and she sent me a list of ‘meta keywords’ she wanted me to use for the site.  She had read in a book from 2006 that meta keywords were the way that google picks up your site.  I tried to explain that google no longer uses the meta keywords for main web searches.   Here it is direct from google: Google doesn’t use keyword meta keywords anymore (you tube) Now that doesn’t...

Every entrepreneur has a unique vision – or several visions – that make them different from the pack.  Along with those differences come seven critical traits that are necessary to become a successful entrepreneur, they are: 1) A Wish to Learn:  As an entrepreneur, you will be learning constantly.  Learning how to put your message out there, learning how to work with your clients, learning how to manage your time, learning how to...

I’ve created over 40 practitioner websites in the past 10 years and what I’ve learned is there are several key pages every practitioner site needs to have in order to engage potential clients and students. The top 4 are: Home page – The homepage should be your ‘Hi, Thanks for Visiting!’ page.  Think of it like when someone walks into your store, you greet them (I’m not saying walmart greeters, I’m...

Three years ago Michael came to me with a request to assist him and his team in creating a wellness center that incorporated various aspects of alternative healing including naturopathic medicine, body-centered therapies, a holistically-oriented esthetician, colonics (which we later realized would be better set as a relationship with a local colon hydrotherapist than within the center due to what was required physically to make this type of...

The path to balance between creating solid plans and taking consistent and focused actions is a difficult one to manage, especially for new entrepreneurs who are doing so many things at once it can feel overwhelming. Often we get stuck in the big picture, we stress about not getting everything done now, and about not knowing how we are going to get things done that we don’t yet understand. For example, if I’m going to be creating a...