This area is to highlight current client examples of our integrative offerings for you to get an overview of what a process may look like. CLIENT: Chiropractor with over a decade of experience seeking to change his focus and pick up new markets. FORMAT: Two Power Sessions, Three Integrative Sessions. Kyle came to me through a colleague asking if I could help him refocus. He has been a chiropractor for over a decade and no longer...
What Drives Your Marketing?
What drives your marketing practices? If you say ‘getting more clients’ you may be missing your market, and your soul’s truth. Marketing to me is about aligning my message with what I truly wish to offer my clients and community. My marketing illuminates my core values, and reminds me and those who view it what I stand for. Too often in today’s society we focus on driving business through fear. We create marketing...
When Did Lying Become A Marketing Tactic?
We live in an amazing time where we have access to so much information. We’re finally understanding the connections between emotions, language, visual stimulation, the mind and our behaviors. It’s awe-inspiring what we can create, and what we can affect. And marketing can use this information in less than ethical ways. As I sit and watch a commercial for a common medical drug, I’m reminded of the ways media and marketing...
Why Self-Concept is Critical for Entrepreneurs
I was speaking with a colleague the other day about how we as entrepreneurs view ourselves. My colleague runs a homeopathic lab overseas and as we discussed the topic, together we looked at how we see ourselves and each other. As an entrepreneur who crosses two fields, one more the ‘norm’ with consulting/coaching and one less with alternative medicine and healing, self-concept not only helps me define my roles for clients, it...