I was working on a website for a client last week and she sent me a list of ‘meta keywords’ she wanted me to use for the site.  She had read in a book from 2006 that meta keywords were the way that google picks up your site.  I tried to explain that google no longer uses the meta keywords for main web searches.   Here it is direct from google: Google doesn’t use keyword meta keywords anymore (you tube) Now that doesn’t...

What drives your marketing practices? If you say ‘getting more clients’ you may be missing your market, and your soul’s truth.  Marketing to me is about aligning my message with what I truly wish to offer my clients and community.  My marketing illuminates my core values, and reminds me and those who view it what I stand for. Too often in today’s society we focus on driving business through fear.  We create marketing...

We live in an amazing time where we have access to so much information.  We’re finally understanding the connections between emotions, language, visual stimulation, the mind and our behaviors.  It’s awe-inspiring what we can create, and what we can affect.  And marketing can use this information in less than ethical ways. As I sit and watch a commercial for a common medical drug, I’m reminded of the ways media and marketing...