I hope you enjoy this blog with information on manifesting your business, your marketing and more! For articles by Jenifer see my other websites.
Meta Keywords, a thing of the past
I was working on a website for a client last week and she sent me a list of ‘meta keywords’ she wanted me to use for the site. She had read in a book from 2006 that meta keywords were the way that google picks up your site. I tried to explain that google no longer uses the meta keywords for main web searches. Here it is direct from google: Google doesn’t use keyword meta keywords anymore (you tube) Now that doesn’t mean Bing and Yahoo won’t find the keywords useful and, while I don’t personally focus...
read more7 Critical Entrepreneur Traits
Every entrepreneur has a unique vision – or several visions – that make them different from the pack. Along with those differences come seven critical traits that are necessary to become a successful entrepreneur, they are: 1) A Wish to Learn: As an entrepreneur, you will be learning constantly. Learning how to put your message out there, learning how to work with your clients, learning how to manage your time, learning how to stay healthy during periods of stress…constant learning is core to entrepreneurship. When...
read moreKey Pages in a Powerful Practice Website
I’ve created over 40 practitioner websites in the past 10 years and what I’ve learned is there are several key pages every practitioner site needs to have in order to engage potential clients and students. The top 4 are: Home page – The homepage should be your ‘Hi, Thanks for Visiting!’ page. Think of it like when someone walks into your store, you greet them (I’m not saying walmart greeters, I’m thinking like you would great them as the store owner). If someone walked into your store, you would...
read moreCase Study – Wellness Center Creation
Three years ago Michael came to me with a request to assist him and his team in creating a wellness center that incorporated various aspects of alternative healing including naturopathic medicine, body-centered therapies, a holistically-oriented esthetician, colonics (which we later realized would be better set as a relationship with a local colon hydrotherapist than within the center due to what was required physically to make this type of service available) and an herbalist. Michael himself is a rolfing professional and yoga therapist....
read morePath of Balance Between Planning and Action
The path to balance between creating solid plans and taking consistent and focused actions is a difficult one to manage, especially for new entrepreneurs who are doing so many things at once it can feel overwhelming. Often we get stuck in the big picture, we stress about not getting everything done now, and about not knowing how we are going to get things done that we don’t yet understand. For example, if I’m going to be creating a website and I don’t know how yet, the balance of learning, experiencing, testing and actually...
read moreCurrent Case Study
This area is to highlight current client examples of our integrative offerings for you to get an overview of what a process may look like. CLIENT: Chiropractor with over a decade of experience seeking to change his focus and pick up new markets. FORMAT: Two Power Sessions, Three Integrative Sessions. Kyle came to me through a colleague asking if I could help him refocus. He has been a chiropractor for over a decade and no longer believed in the pop-and-crack methods. He had recently been trained in a more energetically focused...
read moreWhat Drives Your Marketing?
What drives your marketing practices? If you say ‘getting more clients’ you may be missing your market, and your soul’s truth. Marketing to me is about aligning my message with what I truly wish to offer my clients and community. My marketing illuminates my core values, and reminds me and those who view it what I stand for. Too often in today’s society we focus on driving business through fear. We create marketing to target the insecurities of clients. Can that make money, maybe. Will that further your path...
read moreWhen Did Lying Become A Marketing Tactic?
We live in an amazing time where we have access to so much information. We’re finally understanding the connections between emotions, language, visual stimulation, the mind and our behaviors. It’s awe-inspiring what we can create, and what we can affect. And marketing can use this information in less than ethical ways. As I sit and watch a commercial for a common medical drug, I’m reminded of the ways media and marketing can lie. The commercial begins, a lovely couple discussing in calm, rational language how the...
read moreWhy Self-Concept is Critical for Entrepreneurs
I was speaking with a colleague the other day about how we as entrepreneurs view ourselves. My colleague runs a homeopathic lab overseas and as we discussed the topic, together we looked at how we see ourselves and each other. As an entrepreneur who crosses two fields, one more the ‘norm’ with consulting/coaching and one less with alternative medicine and healing, self-concept not only helps me define my roles for clients, it also helps me to hold the role I’m in at the time to offer a clear, consistent presence for those...
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